You may not think too much about the water you drink or shower in, but most Aussie tap water contains excess minerals and even trace amounts of heavy metals like copper and lead. Over time, these can affect your health, skin, and hair. That's where Purity Co comes in. We're a small brand on a big mission to provide Australian families with cleaner, healthier water through our premium tap and shower filters. By removing impurities, we help you enjoy fresher, purer water every day, supporting better living from the inside out.